Our Story
Innovation at Misty View Cottages Montville
Misty View Cottages is constantly evolving, we have completed a full renovation of the existing cottages to increase the standard of the experience delivered to our guests. Following that we have built new cottages, designed and created new product offerings, developed packages with local operators and also looked at how our day to day operations and procedures need to evolve and grow with the business.
We think of Misty View Cottages as an experience not just a provider of accommodation. Therefore we have considered every aspect of the experience and how the guests journey may look and feel. When we look at anything from the customer's perspective there is an opportunity to make tweaks, changes and improvements. Once these are identified we look at how we can integrate these new ideas with our current product offering. It’s an exciting and rewarding experience implementing small changes and seeing how our guests respond.
An example of something a staff member identified as an opportunity to improve the guests experience was candles. The idea was to create more of a sensual romantic atmosphere for our guests. If you are having a romantic weekend away with a fireplace, glass of wine, fluffy cosy robes then why not add candles to the mix to add to the atmosphere and ambience of a secluded rainforest cabin. Therefore we went out to source candles that had the right fragrance for our cottages, were locally made and could be sold to the guest should they fall in love with the fragrance. We found Lights of Eden, hand poured candles made right here in the Sunshine Coast Hinterland at Maleny. We are so proud to have supported another local business in the area and offered our guests something very special to enjoy during their stay.
Since May 2023, we have really looked at how we approach the marketing of Misty View Cottages. We have identified the core values of the business are providing exceptional private experiences for guests that don't negatively affect the natural environment, while supporting the local community and suppliers within the region. We have also looked at how the Sunshine Coast markets the destination and aligned our values and goals with those of the destination. The actions we have taken are:
- Upgrading our website to reflect the new more specific messaging
- Submitted a tourism eco accreditation application
- Written a strategic marketing plan to ensure we can promote Misty View Cottages and the Sunshine Coast destination to the right market in order to convert bookings.
- Highlighted our locally produced food and products used in our business.
We continue to gather data from sources such as Tourism Events Queensland, Visit Sunshine Coast and Tourism Research Australia on consumer buying patterns, travel demands and aviation connectivity to ensure we stay ahead of the industry in marketing, developing new products and improving the experience customers have at Misty View Cottages.
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